Swachh Bharat Abiyan

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Swachh Bharat Abhiyan  or Clean India Mission is a campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating open defecation  through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. 

                                

               Swachh Bharat Abiyan

                                                 BY

Students Of KV Digapahandi

"Ambassadors Of Cleanliness"

The campaign was officially launched on 2 October 2014 at  Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas. Modi has called the campaign "Satyagrah se Swachhagrah" in reference to Gandhi's “Champaran Satyagrah launched on 10 April 1917. 

The mission contains two sub-missions: Swachh Bharat Abhiyan ("Gramin" or rural), which operates under the Ministry of Drinking Water and Sanitation; and Swachh Bharat Abhiyan (Urban), which operates under the Ministry of Housing and Urban Affairs. 

As part of the campaign, volunteers, known as Swachhagrahis, or "ambassadors of cleanliness", have promoted indoor plumbing and the Community Approaches to Sanitation (CAS) at the village level. Other non-governmental activities include national real-time monitoring and updates from  NGOs.